Social Media Marketing or SMM (also known as Social Network Marketing) is a discipline of online marketing that helps build and improve communication, branding and online reputation of a company or product through the dissemination of content in different formats (comments, links, photographs, videos, presentations, …) in different means of digital social media (social networks, blogs, micro blogs, Portals, Forums, Wikis, etc.)
The Social Network Marketing strategies enable companies to get relevant traffic, quality and highly segmented the most popular social networking sites (Face book, Twitter, LinkedIn, YouTube, etc.) currently users have needs and business services or products necessary to meet them , and how to meet, they are social networks.
Social networking is the way modern brands connect with consumers, deliver value, and build lasting relationships. About 85% of all businesses are on these social platforms in one way or another.
Now if we want to know whether businesses are getting results in “social media”, the number drops to companies using this medium to short term and how a direct sales channel.
Conversely successful companies on social networks are the planned medium and long term and use this channel as a social channel before direct selling. Build a community in a social environment, largely it depends on your marketing strategy, hence the importance of having a marketing plan for social networking.
A mistake many companies do! They are willing to participate in all social media. You don’t need to be present on every social media. The first thing to do is analyze the social media sites and find out where your customers are. After finding the answer of this question and an accurate analysis of your reality offline and online, map out a plan for social media marketing.
Another key aspect of success in social media is to create relevant content for the user to differentiate ourselves from the competition, build confidence and get the community to interact with the content, sharing it with your contacts and friends, becoming amplifiers our brand.
There are many recommended actions and suggestions for the use of social networks that can be overwhelming for those who administer. And it is that not only have to update numerous profiles every day, but must also connect with potential supporters and monitor the keywords of your company to detect and manage any kind of negative comment. And that’s not all. Therefore, to avoid overwhelm you, you must re focus your efforts on these five habits on social networks to help you better manage your accounts. Also, if you apply daily you can build a good online reputation brand and interact with your audience without wasting too much time:
As manager of social networks, the first thing you do every day is to access your profiles. Although this seems like common sense, many companies create their profiles and then forget about them for weeks, even months. Whether you have chosen to focus on Facebook, Twitter, Pinterest or Google+ (or a combination of these and other social networks) the first step is simply to get to them. Once you’re in your profile, you can complete your goals, which are the basis of effective social media marketing.
One of the most important things you should do on your social networking profiles is to respond to direct messages you receive from your fans or potential fans. These interactions can occur in various ways, including: – Comments on Facebook – Publications on your Facebook wall – Tags on Facebook, either state or a photo – Direct messages on Twitter (DM) – Answers on Twitter (@) What which is important for these interactions is representing people who have put enough effort to connect with your brand on a much more intimate than just watch your content level. Although these interactions can be positive or negative (may be complaints or criticism), it is important that you answer them by simple respect for the initiative of these followers.
Once you have responded to direct interactions that appeared since the last time you went to your profiles on social networks, take a few minutes to update your status or post a comment or note designed to encourage interaction among your followers. For example, you can: – Make a provocative question – Share an interesting article – to comment on a recent news – Post an image or inspirational phrase – Asking your customers to give feedback on your product or service When you think these messages, make your call the action is obvious, because social media users are too bombarded by messages, so you should make the process easier to act. It includes in your comment a phrase like “Let us know what you think” or “Share with us your ideas and comments.” This makes your profile look more friendly and interactive for potential followers.
Ideally, your new followers should be people who love your brand or your Web site content so much that cannot wait to know more about you. But sometimes -either because your site is new or because your company has not created any strategy to attract followers you must be more proactive when it comes to building a solid fan base for your business. An idea to do it in Twitter is search the profiles of industry authorities. Then follow the people who follow them, because this indicates that might be interested in your company as well. Much of this people will be willing to automatically follow, which will increase your number of followers. Attracting fans on Face book can be more difficult, but the same principle applies. Seeks those who have shown interest in your industry and its authorities, and present yourself through direct messages.
A daily habit you need to take is to do a quick search for any phrase that refers to your company, including those with misspellings or abbreviations. Specifically, what you’re looking for a person with whom you are not but are connected by mentioning the name of your brand. This kind of references can lead to reviews or questions seeking clarification. Either way, proactively look lets you connect with potential supporters and gives the image of a brand that really cares about serving customers.