The community manager is a key player in the team of marketing and public relations brands or large companies, as are creative agents of marketing focused on increasing the engagement of a brand, the voice to address public relations or resolve a crisis in social networks, among many other functions performed.
Therefore, it is currently one of the professions perceived competitive salaries. Only in the United States during 2015 it was the best paid profession, up to an annual salary of 68 thousand 240 dollars, according to data Statistic.
Now, if you’re studying marketing, communication, advertising or any other career related to the community manager and are looking to specialize in this area, we share 9 apps that will be of great help.
Customer service is one of the best marketing strategies that brands manage to maintain a relationship with the consumer through an experience where attention helps create two basic objectives: loyalty and influence future purchasing decisions.
Today this strategy has had to be grounded to the digital context in which brands and consumers interact so the following tools help a customer strategy within these platforms.
It is a help desk website that offers customer support solutions with features that help organize the process in which care using email, web platform, online chat and call rests.
Support is a platform developed by Intercom and consists of a tool on a single screen manages all emails sent by customers to the account of the brand or company, which can be administered by team members while allowing seen in real-time activity that are done serving customers in addition to allowing a detailed profile of the latter, generally highlighting their activity within the web in which he entered his question.
It is a plugin of comments that enables customers to upload publicly comments or questions, helping not only team members brand or company to respond, users can also support with responses representing an increase in comments available to the page.
This tool and software that enables the company to meet all kinds of complaints or questions regardless of the means by which they were made. Whether phone, email or comment on the website. It even allows reviewing comments on social networks and generate a support ticket for each of these questions asked by the customer.
This tool has a platform that allows team members customer, interact in real time with your questions and allows the administrator to assign tasks to team members, either from a computer or Smartphone, as this service It has an application for App Store or Google Play. It also has an API that allows the platform to interact with other tools.
Finally, faced with these tools is important to mention a figure of how it is perceived customer, specifically through mobile banking, which can help land the functionality of the solutions shown before the Global market.