Perhaps at this point you’re wondering whether to invest budget in the SEM (payment results) or effort or money to invest in SEO (organic results).
Both sides each have their positive and negative sides, but like any dynamic duo, work best when used in combination as part of the marketing strategy to generate web traffic .
When choosing, you should consider how people surf the net. Normally the human eye sweep from the top left of the screen to the rest, as you would on the page of a book.
Therefore, the content appearing in that location naturally gather more attention. And since most paid ads are placed to the right and above, it is logical that generate fewer clicks than those appearing on the opposite end. Organic results usually take more than 90% of clicks generated on a page of results for a search.
My personal recommendation is that if you have the right budget, do the following combination:
Well, you see no results drawer, but you take the decision according to your needs, your anxieties and your resources. Take one or take another route, my deepest advice is to take some.
Do not forget that Google or any other search engine can soon become your main ally. And you do not want to miss it.
Placing your blog on search engines can be difficult, depending on which type of keyword you want to compete. Achieve a positioning quick Google can make a big difference to your business.
There are 2 tasks you must accomplish:
I prepared 9 tips to optimize your posts thinking of search engines:
Learn to integrate these 9 elements in time to produce your content. When in doubt, always put your reader before the search engine.
Do not also forget that web domains for blogs or businesses with keywords are more likely to achieve good results for the same keywords.
I will not detail all existing tactics to achieve this goal in this article. Do not worry, I’ll give more information in the coming weeks. To summarize, and as my favorite methods:
Do not lose sight that getting quality inbound links is more important than optimizing your content, and that patience is an important virtue in a SEO strategy.
If you do not have budget to launch a PPC campaign, then you must learn to be patient because SEO is anything but fast. My advice to entrepreneurs: do not neglect the SEO.
Moreover, if you only learn one thing in this adventure riding an online business, as it is this: how to get the most out of search engines. And this is called SEO, although not the fastest strategy is the only truly scalable. Considers SEO as your sales force in the network. And if you use Word Press, you do not miss this series of resources SEO for Word Press which I am working on write now. Keep visiting RED MAROON BLOG.
I refer to two resources in you should consult if you want to go further on the subject:
If you have questions about the topics covered in this SEO learning guide for beginners, let me questions leaving a comment.
If I can help, I’ll do happy!
Read the previous post: SEO LEARNING GUIDE FOR BEGINNERS PART: 1