Search engine optimization (SEO) is a process which can help to get rank and get organic traffic from a search result on search engine.
According to Wikipedia-Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,”organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
SEO is just a technical process of marketing and to get traffic which will get rank on search engine. SEO is very important to your business. The reasons of importance are given bellow-
• Business Visibility and Branding
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. It’s good for business visibility and branding.
• Business Credibility
SEO provides your business credibility. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.”
• Business Traffic
SEO provides you a lot of organic traffic. All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.
• Gives You Unmatched Insight Into Your Customers
SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. As Mark, our President and CEO, said today: “it provides more data and metrics than you can shake a stick at.”
Basically, there are two types of SEO. Both are different and each one has equal importance on the search engine. You cannot ignore anyone and If you are ignoring any type of SEO, then get some less result in SERP.
• On-page SEO– On page SEO refers how well the content of the websites are present to the search engine. This is totally dependable to the content and design of the website.
• Off-page SEO– Off Page SEO refers to your site’s authority on the internet, which determines by your ranking and what other websites say about your site.
Seo Techniques refers the way in which we affect the results in SERP. Basically, there are three types of techniques in SEO.
• White Hat SEO-White Hat SEO utilizes techniques and methods to improve the search engine ranking of a website that doesn’t run a foul of search engine (mainly Google) Guidelines. It will give you a slow but lasting growth in ranking.
• Black Hat SEO-Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. It may give you a quick but short lasting growth in search engine ranking.
• Grey Hat SEO-Grey hat SEO (not white and not black but gray) is a technique that does not fully use the second technique above, or maybe combine of two. Perhaps this is also the transformation from white to black or black to white.
Keyword research– Keyword research is one of the important factors of search engine success. But what is a keyword?
The keyword is a word which is written in a search box. Before making the website or writing the article, we must do a proper keyword research for which we want to appear our website on result page of Search Engine (SERP). Means proper research for both long and short tail keywords relevant to our content. After doing the proper research write the article.
Keyword research tools– For KWR we need some tools. Here’s a list of KWR tools
• WordStream’s Keyword Tool (free)
• Google keyword planner (free)
• FreshKey ($20 software)
• Soovle (free)
• Ubersuggest (free)
• Competitor Source Code (free)
• YouTube Keyword Tool (free)
• Moz Analytics’ Keyword Analysis Tool
• Keyword Spy
• SEO Book Keyword Tools
Quality Content– after keyword research, we have to write a unique content. Try to follow these things during writing an article.
• Valuable & informative Content: Your content of the website must be valuable for the viewers. Otherwise, your website got the wrong impression and you will not get the returning visitors.
• Keyword Placement: Put your keyword and phrases effectively on the article. Means on natural way so that it will be reader friendly
• Images And Video: Use image and videos relevant to your article so that it will be good to view and your page will look attractive
• Meta Information: Use meta tag for website, article and placed images to get better result in SERP
Relevant Links– Link building is one of the important parts of SEO. Try to get proper links to your article from another website by posting guest post, sharing data on different social media etc. Don’t try any black hat method to get back links otherwise, it will go to black hat technique. Also, create inbound links in between your web pages.
Sitemap– Use a sitemap for your site. It will help the search engine spider and your website visitor to get familiar with your content. So no information will be lost from the search engine spider.
Site Architecture And Performance– Architecture and performance of the website are also a major part of SEO. Make the architecture of the website search engine friendly as well as user-friendly.
Tools from Google
Google offers a number of tools that should be in every SEOs toolkit.
Google Analytics – http://www.google.com/analytics/
Google Webmaster Tools – https://www.google.com/webmasters/tools/home?hl=en
Google Keyword Planner Tool – https://adwords.google.com/ko/KeywordPlanner/Home
Link Building Tools
BuzzStream – http://www.buzzstream.com/ – link research and link building tool
Ahrefs – https://ahrefs.com/ – backlink checker and analysis tool
Majestic SEO – http://www.majesticseo.com/ – backlink checker and site exploration tool
Open Site Explorer – http://www.opensiteexplorer.org/ – discover new linking opportunities
Link prospector – http://linkprospector.citationlabs.com/ – helps users build targeted backlinks
Inspyder Backlink Monitor – http://www.inspyder.com/products/BacklinkMonitor/Default.aspx – backlink analysis tool
Rankwyz – http://www.rankwyz.com/ – link building tool
GSA Search Engine Ranker – https://secure.avangate.com/order/product.php?PRODS=4555684&QTY=1&AFFILIATE=48198 – niche backlink building tool
Link Emperor – http://www.linkemperor.com/?a=ec6ce75b4ecf – tool used to build authority links
ScrapeBox – http://www.scrapebox.com/ – pinging, commenting, link building tool
LinkPatrol – https://linkpatrolwp.com/ – helps clean up the links on your website
Content Marketing & Copywriting Tools and Resources
Percolate – http://percolate.com/ – Content marketing platform.
UberFlip – http://www.uberflip.com/ – Content hub creation
Outbrain – http://www.outbrain.com/select – Content curation
Curata – http://www.curata.com/ – Content creation software
Addvocate – https://addvocate.com/ – Content sharing platform for companies
Papershare – http://www.papershare.com/ – Content generation platform
Inbound Writer – http://www.inboundwriter.com/ – Content performance and analytics software
Scribe – http://scribecontent.com/ – Content marketing software by CopyBlogger
Optimizely – https://www.optimizely.com/ – A/B testing for more effective content
Parse.ly – http://www.parsely.com/ – Predicts content performance with audience
Convert – http://www.convert.com/ – A/B testing for more effective content
Copyblogger – http://www.copyblogger.com/ – Tools and resources for content marketers
ProBlogger – http://www.problogger.net/ – Building a better blog
SEOBook – http://www.seobook.com – Optimizing your blog
Social Media Marketing Tools & Resources
Mention – https://en.mention.com/ – social sentiment/brand, name mentions tracker
SocialOomph – https://www.socialoomph.com/ – fully integrated platform, allows you to schedule content across networks, track mentions, engage with followers, etc.
Tweetdeck – https://tweetdeck.twitter.com/ – engage with Twitter followers in real-time, track mentions and engagement
twazzup – http://www.twazzup.com/ – Twitter monitoring
Social Mention – http://www.socialmention.com/ – sentiment tracking, analytics
Hootsuite – http://www.hootsuite.com/ – content management, engagement tracking, scheduling platform
Social Media Examiner – http://www.socialmediaexaminer.com – tips for using social media for business
Social Media Marketing Magazine – http://www.smmmagazine.com/ – industry publication for social media marketers
RazorSocial – http://www.razorsocial.com/blog/ – social media marketing blog
Jon Loomer – http://www.jonloomer.com/ – advanced Facebook marketing blog
SocialMouths – http://socialmouths.com/blog/ – social media marketing blog
Wordstream – http://www.wordstream.com/pay-per-click – PPC marketing tools and blog
Bruce Clay PPC tutorial – http://www.bruceclay.com/ppc/pay-per-click.htm – outlines PPC basics and provides suggestions
Google Keyword Planner – https://adwords.google.com/ko/KeywordPlanner/Home – PPC keyword research tool
Wordstream’s guide to choosing a PPC platform – http://marketing.wordstream.com/How-To-Choose-A-PPC-Software-Platform-Buying-Guide.html
Local SEO guide – http://www.localseoguide.com/
Optimizing for local search – http://www.quicksprout.com/2012/03/26/how-to-optimize-your-business-for-local-search-and-social-marketing/
Local search tips – http://blog.crazyegg.com/2013/05/16/local-search-optimization-tips/
Local SEO tools – http://www.localseoguide.com/local-seo-tools/