As you may know, it does something like a year ago Google started to change its algorithm, affecting more than 11% of its database (a very large extent).
Behind the change, and to make it a very executive summary, Google has problems with spam in your index (low-quality results that appear high in the rankings), and after remaining years doing nothing, to think about the giant Palo Alto, she has decided to act (finally!).
Well, this weekend, I read an article by one of the leaders in SEO topics in the world, SEOMoz. There are a lot of data in this article, but I want to share with you are the conclusions they draw from this algorithm change.
If you want to know to what extent this change algorithm can end result in having your online activity, I invite you to give the button Continue Reading
It seems that the pages that have fewer blocks advertising and / or less intrusive blocks are in the field of winners, and those that are passed in the number of blocks and intrusion of their blocks in the losers.
Remember that the mission of Google (Search) is that its users find answers to their queries, not to click on an ad (this would be the mission of Google Adsense rather).
Can you imagine the inner struggle between serving Google users versus generate big bucks.
Is Google really betting on the people, users, the long term?
Wait & See.
I am quite critical about morality / ethics of big business. But if Google thinks that the user is at the center of its business model, something to do.
Likewise, the webs with a modern and well-designed interface (usability, Look & Feel) appear in the field of winners and ugly websites with interface design jurasico in the field of losers.
Apparently, the rule of “Ugly Sells” just died. Back to the Same, better service for the user, it means more points in the ranking. Makes sense
SEOMoz teach kids exemplary design differences and Look & Feel between eHow and Ezine Articles . Indeed, at first glance the feeling between the 2 sites is very very different.
Looking ahead to the websites that are based on the generation of content by its users (user-generated-content UGC) websites with mild requirements on the generation of content (examples, EzineArticles, HubPages or Buzzle) lose when sites that rely truth in the genuine content of people (think LinkedIn , Facebook , DailyMotion ) win.
If you decide to go into a strategy article directories, try to add value in your articles (and not to build inbound links fictitious trying to write a little article meaningless 350 words).
It will be interesting to see how the sites affected by that change algorithm try to respond and regain the lost traffic.
The fourth conclusion of the study, I’m not sure I understand completely. I think they say it is important to have an accessible version of the type Rich media content (video, audio, images, infographics, etc …). Tomate it with caution.
Follow the checklist On Page SEO optimized with which all my items and prepares your posts to get to the top of Google.
Click Through Rate (So please, put something where clicking on each of your tickets!), Average time per visit, page views / visit, etc …
And if Google has access to that data through Google Analytics and you know if your blog / website performs better than a set of similar blogs in your industry / sector when making their decisions about what position to give the page result
Although the way to model this parameter is not very clear, what is clear is that Google is looking for information generated by users to confirm the quality of content. Like Call him, Tuit, Forward, Vote, etc …
More than ever writing articles 100% original and high added value is present. It also speaks for the first of the “sexy” that can become this content (coupling capability, ability to finish reading the article, images and / or video support, etc …). Content and Forms then.
Link Bait (ability to generate links without doing anything, so organic and natural) is not dead, far from it. Emerges stronger from these changes.
The first recommendation is to wait a little longer to see if these early findings are confirmed and deploy this caboose algorithm in different local Google as Spain, Mexico, Argentina, etc …). But I think you should go as planned medium – term actions such as:
Based on these elements, and to be consistent with what I’m telling you , I have decided tospeed up my project to redesign the blog . Objective: To give better services for you, dear reader.
And if it turns out that treat you right makes Google will treat me better, it is certainly something that interests me!