Google, the search engine par excellence , we are accustomed to constant updates of its algorithm. The reason?Very simple, Google wants to provide the best search experience to its users. Thanks to the updates, the results shown in the SERPS are as relevant as possible .
Algorithm updates like Panda, Penguin and Hummingbird have managed to refine the search results, avoiding SPAM pages or pages of little interest.
Recently, Google has surprised us with a new animal : the dove. This is the new algorithm update. This is Google Pigeon and its main objective debug local searches.
As we are already seeing, local searches are gaining great prominence and are already one of the key factors in any strategy of digital marketing .
Google Pigeon will be responsible for improving local search results, giving more relevance to local directories.
One of the main reasons that Google updated the algorithm to implement Pigeon, is Yelp . Yes it is. The famous and international directory accused Google of giving more relevance to their local results (Google Local) that results Yelp, even when searches performed including the term “Yelp”.
This negatively affected the Yelp directory, minus much of their organic traffic. Thanks to the new update Paloma(Pigeon), this problem has been completely resolved.
The changes will not only affect the search results but also the results of Google Maps . Google looks to the future and wants to have a greater volume of information about its users to offer better searches.
Thanks to Google Pigeon will show more local results at the top of the SERPS. He also favor those sites that are following proper SEO positioning strategy.
We will detail further changes that produced this new update.
One of the most important changes produced by Pigeon is the notorious local Packs reduction in the SERPS. A Local Pack is a list of business with its main contact details.
Because of this change is possible for a large number of websites suffer a drop in web traffic. If our website is losing visits by this change, we need to re-organize the SEO strategy to find another source of organic traffic. To retrieve the short term traffic is advisable to start a PPC campaign .
As we explained above, the local Yelp directory has been one of the causes of the creation of this new update of Google.
Pigeon favors organic positioning of the directories. Moreover, our business may appear first in a result of a directory, rather than by our own website (if our website does not have a significant relevance or authority).
For this reason we need to know what are relevant in our industry directories and presence in them. This will favor our organic positioning and help us increase our web traffic.
Pigeon pigeon or the algorithm will make the Local positioning has a direct relationship with the authority of our website. For that reason it is vitally important to use a proper SEO strategy optimizing factors On Page and Off Page of our site.
Google has given a warning, sobremtodo to those sites that neglected their SEO strategy and thanks to local searches and getting the desired traffic. But with the upgrade do we need to re SEO . Although many say the contrary SEO is not dead. Moreover, it has a very healthy looking .
Local Positioning SEO is one of the most important sources of traffic for many businesses. For that reason we have to be updated and pay close attention to the different changes introduced Google.
You want to keep abreast of all the changes Google? Do you have an online business and want to enhance their local visibility ? Do you think the visibility of your business online is not enough? In the Master Positioning SEO IEBSchool learn from the hand of big professionals to get the most out of your business and get well, achieve all your goals.
For further information about google penalty (panda & Penguin) : Google penalty-Panda and Penguin