The digital marketing is increasingly gaining ground in companies. There are sectors that are no longer conceived almost out of the online environment, such as booking travel and hotels or consumption of movies and series. There is no doubt that different digital marketing strategy is increasingly the protagonists of the strategies marketing . So much so, that in 2019 it is estimated that investment in digital marketing strategy will surpass for the first time on television . But what are the most profitable types of ads? What formats can give me the best results? What there? From marketer to marketer to throw some light on the matter, here I leave 8 digital advertising formats that you must not lose sight .
1) native Advertising
Native advertising is integrated into the content or the platform on which it is published , without causing disruption in navigation. In this format, digital advertising can unleash our creativity to entertain, surprise and bring value to our target audience, all part of a fluid user experience. Compared with the growth of the ad blockers like AdBlock Plus , the answer is not to try to limit its use to force users to consume our ads: is to respect their freedom of choice and use native advertising to give them some content you really want to consume.
2) Email marketing
The market offers many quality databases with different segmentations as a first step to creating our email marketing campaign . But the chances of this format go beyond the more we get to segment our audience. To do this, we can launch campaigns downloading content in exchange for email, creating a database of interested leads. As our database grows, we can subdivide into increasingly specialized groups and direct them email retargeting campaigns.The aim is to arrive just at the right time and with the right message for maximum impact with our emails.
3) Social Ads
The social ads are one of the formats of digital advertising more interesting because they have millions of users and devices segment to reach your target audience. Use them to maximize your presence on social networks taking advantage of their different features and options:
We call display any advertising visual element that can be placed on a website, blog, etc.He is known as a banner, pop-up and the interstitial. Although this format has been affected by the growth of ad blockers, I think it still has a lot to say. But the answer is not to try to skip blockers to invade the user, but to create ads that really worth seeing.
5) Retargeting online
Go a step further with an online display advertising formats using web pages intelligently to display personalized ads . The retargeting leverages user information collected through cookies to show you more appropriate ads to your past actions. This way will create a truly relevant and timely publicity and therefore more likely to succeed.
The SEM is the creation of advertising campaigns ads per click search engines like Google or Yahoo. It is one of the formats of digital advertising most widely used when creating ads writings. The key to their success is that responds to the real needs of users so as it is based on the keywords that they seek (eg “car rental Madrid center”).
To maximize the effectiveness of our SEM campaigns, Google AdWords offers the option to create ad campaigns combined with search engine lists retargeting. For example, we can show ads only to those people who have visited a specific page of our website over the past 30 days.Can you imagine all the possibilities for conversions?
7) Mobile Ads
All advertising formats have been thinking for mobile devices. Most consumers have one and are the device you spend more hours surfing. In fact, according to Google, 2015, it was the year in which searches through phones have overtaken computers, and this trend is unstoppable.So instead of adapting your website to mobile campaigns, it’s time to put mobile first and give it all the attention it deserves.
8) Video online
The video is very effective, as it achieves better CTR than traditional advertising and facilitates the empowerment of a campaign. It is a format that has increasingly accepted and, thanks to the speed of connections and the growing size of mobile screens, no longer have to be limited to desktop campaigns. The biggest obstacle is the rejection Video users to pre-roll formats (another commonly eliminated by ad blockers advertising ). To overcome this , bet in place by Youtubers and native video advertising and see your marketing plan succeeds.
While some of the concepts that I propose are not a format in itself, but a compendium of them, I wanted to highlight those who are excelling above the rest . The social network advertising , do video ads or bet that all your advertising content are responsive , to fit mobile devices are an imperative in any digital marketing strategy and advertising.
Remember, always bet formats that are not invasive and overcome the barriers of adBlocks , so that the impact to the consumer thinks positive and get the best results with the investment of your advertiser.