LinkedIn is the ideal solution for companies B2B (Business to Business) Social Network connecting directly with industry professionals who are looking for, either to make yourself known to you, your products or services. The available targets are few and are limited to the following two:
This time we show you how to launch a campaign on LinkedIn following simple steps and recommendations.
You must log in to your LinkedIn account then you go to the LinkedIn Advertising section and then send you to the page of ads in which you create your new account.
You can choose between two different campaign objectives, they must be aligned to what you expect to get, these are the 2 types of goals you can choose:
In this step you can create your ads to increase traffic to your website or promote publications that you have performed on your LinkedIn page, in this case we will show as seen by selecting the objective of increasing the traffic of your website.
LinkedIn lets you select demographics to ensure the success of your campaign, now choose the target audience so that people can go to your website or interact with your publication, this step is the most important because if done incorrectly, you’ll spend your budget on people who are probably not interested in your products or services.
The strength of this network is the ability parameters based on business and labor segmentation; ie, you can select audiences based on position, company size, industry, function, among other options.This can help you reach a very specific audience.
In this step we can enter the budget you’re destined to spend and select whether to pay for cost per click or cost per impressions. You can also set a maximum cost per click.
It should be noted that LinkedIn has a minimum costs which are as follows:
As the last step to launch your ads, you must add the payment method for the campaign, once you add your information, your ad will be ready to start.
Finally we recommend you measure conversions in Google Analytics so that you can make optimizations that can improve performance based on the performance you will have with your ads.
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